A new brand and business
Landsec are one of the big boys of commercial property development in the UK. They wanted to launch a new brand – a whole new business really. Normally their deal with giant corporations. Building global HQ skyscrapers for banks, that kind of thing. But now they wanted to offer SMEs customisable offices with flexible leasing terms and simple pricing plans. No one in the market was quite doing what they planned.
We came on board at very start of the journey and shaped everything along the way, from the name to the TOV to the messaging to the visual identity – even helping to co-create the exact offer.
Myo uses a simple palette of black, champagne and white with a coral accent. The grid system reflects the modular, flexible nature of the floor plates available. The launch was accompanied by a live website and a digital teaser to show how the grid comes to life. We also produced a brand film that follows four mark makers on their journey through the streets of London to work in the Myo office space.