Millions struggle to fall and stay asleep. Standard earbuds are bulky. Sleep tech often needs recharging. And noisy nights don’t help. SomniBuds are the world’s most comfortable earbuds designed for sleep — with limitless streaming and zero recharging ever. Yes, ever! 

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Their patent-pending, groundbreaking technology means your battery-free SomniBuds talk to your SomniMat under your mattress like magic. They stream from any app or device — your phone, TV, tablet, or smart speaker — without needing a special app or account. And because they don’t have batteries, the buds can be made much smaller and so be genuinely comfortable in your ear, even for side-sleeping.  

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I was the Creative Director and copywriter on this one, working with the Somni founders from day one to shape the brand and launch the campaign on Kickstarter, where it smashed its targets and started shipping units shortly after. I also wrote their website, their socials, and press release (see some PR coverage below).